On 25 February 2013, Sweden's IKEA stopped the sales of meatballs at its cafeteria across Europe after tests revealed that the meatballs contained horsemeat. Although the IKEA Singapore branch obtained its meatballs from Australia, the sales of meatballs were halted as a precautionary measure on 26 February 2013 amidst the growing horsemeat scandal in Europe.
Today, IKEA Singapore resumed its sale of meatballs with a special promotion of 10 cents per meatball after tests confirmed that the meatballs are horsemeat-free, in a bid to resume public confidence. People were queuing as early as 10.30am for the meatballs. IKEA Singapore definitely played it right, anything that is cheap will most certainly entice people to buy lol.
Did I go? No because I don't take beef for many years now lol. :)
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